We believe in your mindset first. The rest will follow.
We work with anyone who has passion and commitment. We believe that greater diversity in the business world will create a more sustainable and interesting future.
No one will achieve your ambitions except for you. We believe in being vulnerable and ourselves is the best way. We nurture our courage each day by being vulnerable, letting go of the negative and embracing the possible.
Learning never stops and no-one has it all figured out. We believe in being inquisitive and taking time to deepen and share our knowledge.
About the founder
Hi! I'm Louisa
I believe your mindset is the foundation of your brand — and needs to be nurtured to provide energy for you to grow your brand.
I will work with you to transform your idea into reality, making sure you are in the right mindset and feel confident, looking at the big picture and the way to get there.
First we work together to address your barriers and find your motivators. Then we look at your business, crafting a strong brand foundation and space for you to see existing and future opportunities.
The art of strategy
Whether it’s a vision for a product or a service, or where you want to take your brand, we show you how a strategic approach allows for the innovation required for you to achieve your ambitions and build your brand with confidence.
Who am I?
I am a strategist. I’m a big picture thinker with an eye for detail. Originally from Australia I moved to London in 2007. With degrees in English, Politics and Urban planning and a career that has spanned publishing, event management, marketing, project management and strategy, I’m a creative thinker driven by ideas and focused on objectives.
I’ve spent over a decade researching and talking to thousands of people about what they want, what they are scared of and identifying what is important to them.
I am honest, thoughtful and care deeply about my clients wellbeing and their goals, and helping them find the confidence they need to live a fulfilled life.