Founded by Louisa Tan, Common Exception works with talented people with a vision to start or grow their brand. The company has clients from diverse industries, working with them to identify their goals and helping them to build scalable businesses.

Common Exception Creative Brand Strategy Logo Dot


Feel empowered and confident. Set your goals.

Common Exception Creative Brand Strategy Logo Dot


Craft your strategy.
Build your brand.

Common Exception Creative Brand Strategy Logo Dot


Get accountability.
Achieve your goals.

Hi! I’m Louisa

I’m a big picture thinker with an eye for detail. Originally from Australia I moved to London in 2007. With degrees in English, Politics and Urban Planning and a career that has spanned publishing, event management, marketing, project management and strategy, I’m a creative thinker driven by ideas and focused on objectives.

Your mindset is the foundation of your brand.

I work with you to transform your idea into reality, making sure you are in the right mindset and feel confident, looking at the big picture and the way to get there.

First we work together to address your barriers and find your motivators. Then we look at your business, crafting a strong brand foundation and space for you to see existing and future opportunities.

Look around. If you like what you see, get in touch or sign up to our newsletter where we share useful information about a wide range of topics to help you start or grow your brand.

Common Exception Creative Brand Strategy Louisa Tan

We’re busy behind the scenes creating brand new courses, tailored specifically for our clients needs. Register your interest and get a special introductory rate.

Feel empowered and confident. Identify barriers and motivators and set your personal goals.

Feel confident telling your story, promoting yourself and connecting with people.

Gain confidence in your vision and create a strong core for your brand.

We offer bespoke sessions for whatever stage you are at, when you need it. Once you’ve booked a session we will email you questions to find out more about your and your brand. You’ll also receive session notes and worksheets to help you get started or scale your business.

If you already know which session is right for you then you can book straight from here or
click below for full details of what is included in the sessions and FAQs.


Not sure what you need or
whether you’re ready?
£ 35


Stay on the right path and
achieve your goals.
£ 70


Gain confidence
to achieve your vision.
£ 250


Get strategic clarity and
craft your business strategy.
£ 250

Strategy Intensive

Set your direction with intent. Make your vision happen fast.
£ 2500

"To create one's own world takes courage."

Let’s grow together! 

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Every week we share useful information about a wide range of topics to help you start or grow your brand.

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